Hugo Boss

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Hugo Boss AG, often styled as BOSS, is a German luxury fashion house headquartered in Metzingen. It was founded in 1924 by Hugo Boss and originally produced general purpose clothing. With the rise of the Nazi Party in the 1930s, Boss began to produce and sell Nazi uniforms.


Boss would eventually supply the wartime German government with uniforms for organizations such as the Hitler Youth and Waffen-SS, resulting in a large boost in sales. After World War II and the founder's death in 1948, Hugo Boss started to turn its focus from uniforms to men's suits.


The company went public in 1988 and introduced a fragrance line that same year, added mens- and womenswear diffusion lines in 1997, a full women's collection in 2000 as well as children's clothing in 2006/2007, and has since evolved into a major global fashion house. As of 2016 it owned more than 1,100 retail stores worldwide.


ہیوگو باس اے جی ، جسے اکثر BOSS کے طور پر اسٹائل کیا جاتا ہے ، ایک جرمن پرتعیش فیشن ہاؤس ہے جس کا صدر دفتر میٹ زینجین میں ہے۔ اس کی بنیاد 1924 میں ہیوگو باس نے رکھی تھی اور اصل میں عام مقصد کے لباس تیار کیے گئے تھے۔ 1930 میں نازی پارٹی کے عروج کے ساتھ ، باس نے نازی وردیوں کی تیاری اور فروخت شروع کردی۔


باس آخر کار جنگ کے وقت کی جرمن حکومت کو ہٹلر یوتھ اور وافین ایس ایس جیسی تنظیموں کے لئے یونیفارم مہیا کرے گا جس کے نتیجے میں فروخت میں زبردست فروغ حاصل ہوگا۔ دوسری جنگ عظیم اور 1948 میں بانی کی موت کے بعد ، ہیوگو باس نے یونیفارم سے مردوں کی سوٹ کی طرف اپنی توجہ مرکوز کرنا شروع کردی۔
یہ کمپنی 1988 میں عام ہوئی اور اسی سال خوشبو کی لکیر متعارف کروائی ، 1997 میں مرد اور خواتین کے لباس بازی کی لکیریں شامل کیں ، 2000 میں خواتین کی مکمل وصولی کے ساتھ ساتھ 2006/2007 میں بچوں کا لباس بھی ، اور اس کے بعد یہ ایک بڑے عالمی فیشن میں تبدیل ہوا گھر 2016 تک دنیا بھر میں اس کے پاس 1،100 سے زیادہ خوردہ اسٹورز تھے۔

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